[더파워 최성민 기자] K-beauty platform company Baviplan Co., Ltd. (baviplan) announced the launch of its new product, the “Baviplan PDRN Motion Vibe Eye Lifter,” which combines an automatic micro-vibration applicator with a high concentration of PDRN.
The new product is an eye-specific skincare solution developed to provide focused care for elasticity and wrinkles around the eyes. It is designed with an automatic micro-vibration function that activates when the applicator touches the skin, allowing users to apply the cream conveniently without using their hands.
The device delivers 12,000 micro-vibrations per minute. When the rolling applicator is moved across the eye area, it spreads the cream evenly while providing a massaging effect. Baviplan Co., Ltd. (baviplan) explained that the product was designed for convenient, targeted eye care through approximately five minutes of daily at-home use.
The formula contains 10,000 ppm of PDRN, along with stem cell-related ingredients, Cica exosomes, and four types of peptides. It features a three-step eye care structure designed to support the delivery of active ingredients, enhance adherence to the skin, and help protect the skin barrier. It has also been developed as a dual-functional cosmetic product that helps brighten the skin and improve the appearance of wrinkles.
Considering that the skin around the eyes is thinner and more sensitive than other areas, Baviplan Co., Ltd. (baviplan) differentiated not only the product’s formulation but also its application method. The rolling applicator enables users to apply the formula without touching it directly with their hands, improving both hygiene and portability.
The entire initial production volume was sold within one month of the product’s launch. It is currently available at all Baviplan offline stores located in Myeong-dong, Seoul.
Baviplan stores serve as K-beauty shopping destinations for visitors from Korea, China, Japan, Southeast Asia, France, the United States, Indonesia, and other countries. Professional beauty consultants are available at the stores to recommend products based on customers’ skin types, preferred textures, and desired skincare results.
Baviplan Co., Ltd. (baviplan) has operated beauty-focused multi-brand drugstores in Myeong-dong for more than 10 years, directly engaging with both domestic and international consumers. The company has incorporated insights gathered from these customer interactions, including common skin concerns and product preferences, into the development of its private-label products.
The company currently manufactures and sells more than 10 private-label cosmetic products. Some of its products are also available through various distribution channels, including dermatology clinics and Shinsegae Duty Free.
A marketing representative from Baviplan Co., Ltd. (baviplan) said, “Because the skin around the eyes is thin and requires delicate care, we determined that the way a product is used is just as important as its formulation. We combined automatic micro-vibration and rolling functions so that anyone can conveniently experience eye care at home.”
The representative added, “During the second half of the year, we plan to introduce additional products featuring key ingredients such as stem cell-related ingredients and PDRN. Based on customers’ actual usage experiences, we will continue expanding our home-esthetic skincare lineup by considering efficacy, texture, and convenience together.”
최성민 더파워 기자 Sungmin@thepowernews.co.kr
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