[더파워 민진 기자] Premium lifestyle brand HEARIM is joining forces with Vietnam’s largest conglomerate, VINCOM GROUP, to target the local market.
HEARIM announced on the 25th that it will officially open a pop-up store and showroom on the Main Zone, 1st floor of VINCOM MEGA MALL in Hanoi on August 22. The space will serve both as a retail store and a showroom, allowing local consumers to directly experience the brand’s philosophy and values.
VINCOM MEGA MALL, the largest shopping complex in Vietnam, is a landmark with unrivaled foot traffic and customer attraction. Located in the heart of Hanoi’s commercial district, this store is expected to serve as a strategic foothold for expanding HEARIM’s brand awareness and market presence in Vietnam.
VINCOM GROUP, the partner company, is Vietnam’s leading conglomerate, spanning retail (department stores, supermarkets, convenience stores), hospitality, resorts, automobiles, telecommunications, and construction. This collaboration extends beyond offline store entry, including joint sales via online e-commerce platforms, creating synergies across multiple distribution channels.
At the pop-up store, HEARIM Cosmetic, the brand’s premium skincare line, will be showcased. The collection includes:
Rooted in the brand philosophy of “Living in harmony with nature”, the product concepts are expected to strongly appeal to Vietnamese consumers who value health and well-being.
A HEARIM representative stated, “Partnering with Vietnam’s largest enterprise, VINCOM GROUP, is a significant stepping stone for the brand’s globalization. By simultaneously expanding offline stores and online e-commerce, we will continue to strengthen connections with Vietnamese consumers.”
민진 더파워 기자 news@thepowernews.co.kr
